This week, we hit rewind on the beauty clock with Tiffany Tarazi, co-founder of NostaBeauty. Tiffany takes us on a journey through the vibrant eras of the '80s, '90s, and Y2K, where bold colors and iconic looks ruled the day. From growing up with a makeup artist mom to almost trading brushes for a chef's hat, Tiffany's path to creating NostaBeauty is as unique as the retro palettes her brand is known for. Join us as we dive into the story behind those VHS-inspired makeup palettes, explore the pop culture icons that influenced them, and get a behind-the-scenes look at the challenges of launching a brand with a nostalgic twist. Plus, Tiffany shares her advice for aspiring beauty entrepreneurs and a sneak peek into what's next for NostaBeauty. Whether you're an '80s/90s/00s baby or just love a good throwback, this episode is a must-listen! No More Late Fees https://nomorelatefeespodcast.com 909-601-NMLF (6653) — Follow Us on Social: Instagram https://www.instagram.com/nomorelatefees TikTok https://www.tiktok.com/@nomorelatefees Facebook https://www.facebook.com/nomorelatefees Youtube https://www.youtube.com/@nomorelatefees Twitter https://x.com/NoMoreLateFees — CONQUERing myconquering.com 10% Off Code: JACKIE10 — NostaBeauty https://nostabeauty.com 20% Off Code: NMLF — NostaBeauty Socials Instagram
[00:00:00] [SPEAKER_00]: NostaBeauty is rewinding the clock to an era of bold colors and
[00:00:04] [SPEAKER_00]: fearless fashion with their nostalgic inspired makeup line.
[00:00:08] [SPEAKER_00]: It's more than just beauty, it's a nostalgic escape to the vibrant
[00:00:11] [SPEAKER_00]: 80s, 90s and Y2K. Join us as we explore the story behind the
[00:00:16] [SPEAKER_00]: retro chic brand with its co-founder Tiffany Terrazi.
[00:00:20] [SPEAKER_01]: This week on the No More Late Fees podcast, Danielle and I are
[00:00:37] [SPEAKER_01]: joined by makeup artist and co-founder of NostaBeauty,
[00:00:40] [SPEAKER_01]: Tiffany Terrazi.
[00:00:42] [SPEAKER_00]: Welcome, Tiffany. Thank you so much for joining us.
[00:00:45] [SPEAKER_02]: Thank you for having me. I'm so excited.
[00:00:49] [SPEAKER_00]: Well, I am constantly perusing the internet for just things that fall in our category,
[00:00:57] [SPEAKER_00]: because as you know, we are a podcast that talk about 90s and 2000s movies.
[00:01:02] [SPEAKER_00]: And somehow I stumbled upon finding your brand and I was like, oh my god,
[00:01:08] [SPEAKER_00]: I'm checking. I love this.
[00:01:09] [SPEAKER_00]: Oh, thank you.
[00:01:11] [SPEAKER_00]: Especially because of your palettes, they're beautiful colors, obviously,
[00:01:16] [SPEAKER_00]: but the creativity behind it, making them a VHS, that is what really grabbed my attention
[00:01:23] [SPEAKER_00]: because we're blockbuster girlies around here.
[00:01:26] [SPEAKER_00]: So we're like, oh, that's so cool.
[00:01:28] [SPEAKER_00]: And every little thing that I see, every product I see, I'm like,
[00:01:31] [SPEAKER_00]: that is so fun.
[00:01:33] [SPEAKER_00]: I love it.
[00:01:35] [SPEAKER_00]: So tell us what started your love for makeup first, you know,
[00:01:39] [SPEAKER_00]: before even getting to the company?
[00:01:41] [SPEAKER_02]: Yeah, I mean, a lot of people don't know this, but I'm a second generation makeup artist.
[00:01:46] [SPEAKER_02]: So my mom has been a makeup artist ever since I've been alive really.
[00:01:52] [SPEAKER_02]: And so I always went on set with her.
[00:01:54] [SPEAKER_02]: I assisted her.
[00:01:55] [SPEAKER_02]: I've it's just been it's in my DNA at this point.
[00:02:00] [SPEAKER_02]: And so that really fueled my love for makeup really, really early on.
[00:02:07] [SPEAKER_02]: I was always, I mean, there's pictures of me in the nineties wearing lipstick.
[00:02:11] [SPEAKER_02]: I would always steal her makeup.
[00:02:13] [SPEAKER_02]: She's not too happy about that, but I think she understands now.
[00:02:17] [SPEAKER_02]: And so I've just always been fascinated by makeup.
[00:02:21] [SPEAKER_02]: I always saw my mom with a full face of makeup, with the red lipstick.
[00:02:26] [SPEAKER_02]: Yeah. So that's really where it all started.
[00:02:30] [SPEAKER_00]: That's awesome. I love the the generations of makeup lovers.
[00:02:36] [SPEAKER_02]: Yeah, no. So actually, so I was
[00:02:39] [SPEAKER_02]: assisting her a lot.
[00:02:42] [SPEAKER_02]: She would always bring me on to help her and just see what it's like
[00:02:45] [SPEAKER_02]: to actually be a working makeup artist.
[00:02:48] [SPEAKER_02]: And I did that for so many years.
[00:02:51] [SPEAKER_02]: And I just kind of wanted to do my own thing a little bit.
[00:02:55] [SPEAKER_02]: You know, I didn't want to just follow in her footsteps.
[00:02:58] [SPEAKER_02]: So I actually went to culinary school because I was like, I love being creative.
[00:03:04] [SPEAKER_02]: So let me find another outlet because I also love to cook.
[00:03:08] [SPEAKER_02]: So I did that.
[00:03:09] [SPEAKER_02]: I graduated.
[00:03:10] [SPEAKER_02]: I was apprenticing at a restaurant in New York City and quickly realized
[00:03:15] [SPEAKER_02]: that it was not for me because I had to wear a hairnet.
[00:03:19] [SPEAKER_02]: I couldn't get my nails done.
[00:03:21] [SPEAKER_02]: It was all sweaty.
[00:03:22] [SPEAKER_02]: I was like, no, thanks.
[00:03:24] [SPEAKER_02]: So I went back to the makeup.
[00:03:26] [SPEAKER_02]: And so then I started freelancing and becoming my own makeup artist.
[00:03:32] [SPEAKER_02]: And yeah, the rest is kind of history.
[00:03:35] [SPEAKER_02]: That's awesome. Never looked back.
[00:03:39] [SPEAKER_01]: So what drew you to the 80s and 90s?
[00:03:42] [SPEAKER_01]: Why 2 K eras is inspiration for your makeup line?
[00:03:45] [SPEAKER_02]: Yeah, so we first started with the 80s.
[00:03:48] [SPEAKER_02]: I was born in 89.
[00:03:50] [SPEAKER_02]: So I'm technically a nineties baby, but not quite.
[00:03:53] [SPEAKER_02]: So I wanted to start there because growing up, I was always dancing to Madonna,
[00:04:00] [SPEAKER_02]: Whitney Houston, Chade.
[00:04:02] [SPEAKER_02]: Those were like my core icons that I really, really looked up to.
[00:04:08] [SPEAKER_02]: They were so beautiful.
[00:04:09] [SPEAKER_02]: Their music was amazing.
[00:04:10] [SPEAKER_02]: My mom was heavy on just playing their songs on repeat,
[00:04:15] [SPEAKER_02]: you know, having MTV on at all times.
[00:04:18] [SPEAKER_02]: And there's actually the HS tapes of me dancing to these songs.
[00:04:21] [SPEAKER_02]: Oh, so I that's like my core memory
[00:04:25] [SPEAKER_02]: and what I wanted to kind of like create in a palette.
[00:04:31] [SPEAKER_02]: And so I actually have it here, but this is our VHS tape.
[00:04:36] [SPEAKER_02]: It's called Swatch.
[00:04:39] [SPEAKER_02]: It's called Swatch Me and the S is kind of fading.
[00:04:43] [SPEAKER_02]: So it's like watch, swatch, you know,
[00:04:47] [SPEAKER_02]: and we just wanted to really make.
[00:04:50] [SPEAKER_02]: When you first see our palette to just really take you back to that time,
[00:04:54] [SPEAKER_02]: it's like home videos, just the core memories that everyone has,
[00:04:59] [SPEAKER_02]: you know, everyone has those VHS tapes with their home videos on them
[00:05:03] [SPEAKER_02]: and also like blockbuster.
[00:05:05] [SPEAKER_02]: I mean, it's just that whole vibe I wanted to put in a makeup palette.
[00:05:09] [SPEAKER_02]: And so the shades are also inspired by the icons that I just mentioned
[00:05:15] [SPEAKER_02]: as Whitney Houston.
[00:05:18] [SPEAKER_02]: She was always rocking like a purple lip.
[00:05:21] [SPEAKER_02]: Shade had this iconic like terracotta shade.
[00:05:25] [SPEAKER_02]: Madonna was always known for her 90s and 80s, like really bold red lip.
[00:05:31] [SPEAKER_02]: So that's kind of like what I wanted to bring forward in this palette.
[00:05:36] [SPEAKER_02]: So I definitely wanted to start with the 80s
[00:05:38] [SPEAKER_02]: because that's kind of like where it all started with me.
[00:05:42] [SPEAKER_00]: I love that.
[00:05:43] [SPEAKER_00]: Well, we're 80s babies were a little bit older, but
[00:05:47] [SPEAKER_00]: but love that you should definitely make like a commercial or something
[00:05:52] [SPEAKER_00]: or add using your home videos because that is so adorable that you're.
[00:05:56] [SPEAKER_02]: Yeah, I really should.
[00:05:58] [SPEAKER_02]: It's it's actually pretty funny, but it's great.
[00:06:01] [SPEAKER_00]: It's great.
[00:06:02] [SPEAKER_00]: Well, I was going to ask you who your makeup icons were from these eras,
[00:06:05] [SPEAKER_00]: but you kind of, you know, dived in.
[00:06:08] [SPEAKER_00]: Were there any other ones that really inspired you,
[00:06:12] [SPEAKER_00]: especially when making your makeup line?
[00:06:15] [SPEAKER_02]: Yeah. So my Madonna was definitely number one
[00:06:18] [SPEAKER_02]: because she just always kind of like was a little bit edgier with her makeup.
[00:06:22] [SPEAKER_02]: And I really loved that about her, but also sticking to like something classic
[00:06:26] [SPEAKER_02]: and a red lip, but jumping forward.
[00:06:30] [SPEAKER_02]: I always loved, you know, Britney Spears.
[00:06:33] [SPEAKER_02]: She always had like that glowy, youthful type of makeup look.
[00:06:37] [SPEAKER_02]: Jessica Simpson, J. Lo.
[00:06:41] [SPEAKER_02]: Like there's just so many that have inspired me throughout the years.
[00:06:45] [SPEAKER_02]: And now that I have this makeup brand,
[00:06:48] [SPEAKER_02]: I'm really realizing what each person kind of inspired me by.
[00:06:53] [SPEAKER_02]: So like Jessica Simpson always had like this really kind of peachy,
[00:06:58] [SPEAKER_02]: pink, glossy lip and I always find myself now looking back
[00:07:03] [SPEAKER_02]: and I'm like, oh wow.
[00:07:04] [SPEAKER_02]: So that like really inspired some of the shades that we have going on here.
[00:07:08] [SPEAKER_02]: So and even future products.
[00:07:11] [SPEAKER_02]: So they definitely played a huge role in my inspo for all of this.
[00:07:17] [SPEAKER_00]: I love that, especially Britney Spears,
[00:07:19] [SPEAKER_00]: because when you look back at some of the nineties makeup,
[00:07:22] [SPEAKER_00]: you're like what was happening?
[00:07:24] [SPEAKER_00]: Yeah. Not everyone was able to pull it off.
[00:07:27] [SPEAKER_00]: But for somehow whoever was doing Britney's makeup
[00:07:32] [SPEAKER_00]: was just like top tier.
[00:07:33] [SPEAKER_00]: She always looked dewy and fresh, gorgeous.
[00:07:38] [SPEAKER_00]: And oh, like none of the other girls were doing it like Britney.
[00:07:42] [SPEAKER_00]: I don't know who was doing her makeup.
[00:07:43] [SPEAKER_01]: But yeah, really made up because she was.
[00:07:46] [SPEAKER_01]: Yeah, exactly.
[00:07:47] [SPEAKER_01]: So they exactly hold that line perfectly.
[00:07:50] [SPEAKER_02]: Yeah, totally.
[00:07:52] [SPEAKER_02]: They definitely did just enough.
[00:07:54] [SPEAKER_02]: Yes. Yeah.
[00:07:56] [SPEAKER_01]: Were there any specific movies or characters
[00:07:58] [SPEAKER_01]: that influenced the aesthetics of Nesta Beauty?
[00:08:02] [SPEAKER_02]: Oh my gosh, 16 candles like I could literally sit here for an hour
[00:08:09] [SPEAKER_02]: and just like name all of the movies.
[00:08:12] [SPEAKER_02]: Oh my gosh, there's just so, so many and they're from different eras too.
[00:08:17] [SPEAKER_02]: So it's just a whole bunch.
[00:08:20] [SPEAKER_02]: I mean, from like the cartoony ones as like a little mermaid
[00:08:25] [SPEAKER_02]: or like, you know, just there's just so many good ones.
[00:08:30] [SPEAKER_02]: Wow. Yeah, there's just there's too many to name.
[00:08:33] [SPEAKER_02]: I know.
[00:08:35] [SPEAKER_02]: There's just too many.
[00:08:37] [SPEAKER_00]: It's hard.
[00:08:38] [SPEAKER_00]: It's hard to like figure out which ones to tap into.
[00:08:42] [SPEAKER_00]: I always go to Clueless because I feel like that movie
[00:08:45] [SPEAKER_00]: just totally changed my brain chemistry.
[00:08:47] [SPEAKER_00]: It was it's like it's almost like after Christ before Christ.
[00:08:52] [SPEAKER_00]: It's before Clueless.
[00:08:53] [SPEAKER_00]: Yeah. Yeah.
[00:08:56] [SPEAKER_00]: So obviously you are a makeup artist.
[00:09:00] [SPEAKER_00]: Now you're you obviously you come up with an idea to transition
[00:09:04] [SPEAKER_00]: to not just being an artist, but creating your own line.
[00:09:08] [SPEAKER_00]: How did that begin?
[00:09:09] [SPEAKER_00]: And what were some of the challenges that you faced
[00:09:11] [SPEAKER_00]: when you were creating the company with your husband?
[00:09:14] [SPEAKER_00]: Right. Because he's your co-founder.
[00:09:16] [SPEAKER_02]: Yes. So back in 2019, 2018,
[00:09:21] [SPEAKER_02]: I was a product developer for another brand
[00:09:25] [SPEAKER_02]: and it was another small indie brand.
[00:09:28] [SPEAKER_02]: And that's where I learned a lot.
[00:09:31] [SPEAKER_02]: And I thought I was going to stay there for a really long time
[00:09:35] [SPEAKER_02]: because I just love the position so much.
[00:09:37] [SPEAKER_02]: So this was kind of me transitioning in from a makeup
[00:09:41] [SPEAKER_02]: artist to actually a corporate girly being a product developer
[00:09:46] [SPEAKER_02]: and really getting the behind the scenes of what it takes to run
[00:09:50] [SPEAKER_02]: a business, make products, curate colors together.
[00:09:55] [SPEAKER_02]: Really kind of like the nitty gritty.
[00:09:57] [SPEAKER_02]: And I wore so many hats during that position.
[00:10:00] [SPEAKER_02]: I was doing the marketing.
[00:10:02] [SPEAKER_02]: I was doing the tutorials.
[00:10:04] [SPEAKER_02]: I was curating makeup and speaking to manufacturers.
[00:10:09] [SPEAKER_02]: And that's really where I got most of my experience from
[00:10:15] [SPEAKER_02]: and my knowledge.
[00:10:16] [SPEAKER_02]: But it just I outgrew the position
[00:10:19] [SPEAKER_02]: and I quit without a plan B, which was very scary.
[00:10:23] [SPEAKER_02]: This was back in 2019.
[00:10:26] [SPEAKER_02]: And I was really, really depressed during that time.
[00:10:30] [SPEAKER_02]: I was trying to find something else.
[00:10:32] [SPEAKER_02]: It just wasn't in the cards for me at the time.
[00:10:35] [SPEAKER_02]: And this was like five months into job searching.
[00:10:41] [SPEAKER_02]: And Steve was like, look, you have this experience.
[00:10:44] [SPEAKER_02]: You're a makeup artist.
[00:10:45] [SPEAKER_02]: Let's do something together.
[00:10:47] [SPEAKER_02]: You know, I'm a little business savvy.
[00:10:50] [SPEAKER_02]: Like, I'll help you out.
[00:10:51] [SPEAKER_02]: Let's do something I really believe in you.
[00:10:52] [SPEAKER_02]: And if it wasn't for him saying those things and really believing in me,
[00:10:57] [SPEAKER_02]: no, so wouldn't be here.
[00:10:59] [SPEAKER_02]: Like it just wouldn't.
[00:11:01] [SPEAKER_02]: And he really helped me with it a lot.
[00:11:03] [SPEAKER_02]: So, you know, I didn't really think much of it.
[00:11:07] [SPEAKER_02]: I was just like, yeah, OK, you know, like how you just have
[00:11:10] [SPEAKER_02]: like a casual conversation like, yeah, you know, like let's do something.
[00:11:13] [SPEAKER_02]: Yeah, yeah, sure, whatever to us sitting one
[00:11:17] [SPEAKER_02]: weekend and kind of like brainstorming because being in both sides
[00:11:22] [SPEAKER_02]: of the spectrum with the beauty industry, I really didn't want to come
[00:11:28] [SPEAKER_02]: into the industry with something that's been done before.
[00:11:31] [SPEAKER_02]: Something that won't make us stand out and something that just doesn't
[00:11:35] [SPEAKER_02]: excite us. And so we thought really long about what hasn't been done
[00:11:41] [SPEAKER_02]: because at this point everything has been done.
[00:11:44] [SPEAKER_00]: Right.
[00:11:44] [SPEAKER_02]: And so we came up with nostalgia, cut the name in half and landed on Nosta.
[00:11:51] [SPEAKER_02]: It was actually going to be Algia.
[00:11:54] [SPEAKER_02]: I was talking to him and I was like, wait, maybe Algia sounds really good.
[00:11:59] [SPEAKER_02]: And he's like, no, that sounds like Algy.
[00:12:01] [SPEAKER_02]: What are you doing?
[00:12:02] [SPEAKER_02]: Let's call it. Let's call it Nosta.
[00:12:04] [SPEAKER_02]: I was like, OK, Nosta, fine.
[00:12:07] [SPEAKER_02]: And then a few weeks go by and he's like, all right,
[00:12:11] [SPEAKER_02]: well, I filed for the trademark.
[00:12:13] [SPEAKER_02]: So let's do this.
[00:12:14] [SPEAKER_02]: And I was like, what?
[00:12:16] [SPEAKER_02]: I guess this is really happening now.
[00:12:18] [SPEAKER_02]: It's not just like talking about it.
[00:12:21] [SPEAKER_02]: So we filed and we got to work.
[00:12:24] [SPEAKER_02]: We found our manufacturer.
[00:12:27] [SPEAKER_02]: They actually really believed in what we wanted to bring forward
[00:12:30] [SPEAKER_02]: into the industry.
[00:12:32] [SPEAKER_02]: And the rest is kind of history.
[00:12:34] [SPEAKER_02]: We launched our VHS palette on our five year wedding anniversary too.
[00:12:40] [SPEAKER_02]: So there's a lot of meaning behind Nosta.
[00:12:44] [SPEAKER_02]: You know, it's just it really, really means a lot to us.
[00:12:48] [SPEAKER_02]: We put our entire wedding money into it.
[00:12:53] [SPEAKER_02]: Like we really if we were so we always knew
[00:12:56] [SPEAKER_02]: if we were going to do something, we were going to do it like all out.
[00:13:01] [SPEAKER_02]: Like we were going to just pour our love and our passion into something.
[00:13:04] [SPEAKER_02]: And so we really just like went all out for this.
[00:13:09] [SPEAKER_02]: And there were a lot of hurdles.
[00:13:12] [SPEAKER_02]: You know, it's one thing being a makeup artist and kind of working for
[00:13:15] [SPEAKER_02]: another company doing product dev and like not really getting into like the
[00:13:19] [SPEAKER_02]: numbers and all that stuff.
[00:13:21] [SPEAKER_02]: But it's another thing where you're kind of learning kind of all over again
[00:13:26] [SPEAKER_02]: because I was never a founder.
[00:13:29] [SPEAKER_02]: You know, I was never an entrepreneur.
[00:13:32] [SPEAKER_02]: So it was definitely a lot of learning.
[00:13:35] [SPEAKER_02]: It still is.
[00:13:37] [SPEAKER_02]: You know, I'm no pro.
[00:13:38] [SPEAKER_02]: I'm still learning every product we put out.
[00:13:42] [SPEAKER_02]: New problems arise and with our VHS pallet, we actually had, I want to say,
[00:13:51] [SPEAKER_02]: maybe 50 to 100 pieces flown in from the manufacturer and they all came melted.
[00:13:59] [SPEAKER_02]: And that was meant for PR.
[00:14:03] [SPEAKER_02]: So it was bad.
[00:14:06] [SPEAKER_02]: It was really bad.
[00:14:07] [SPEAKER_02]: So I know it looks all glitzy and glam online, but if you only knew,
[00:14:14] [SPEAKER_02]: only knew like three months into launch, I get pregnant.
[00:14:19] [SPEAKER_02]: Oh, so that was like a new, you know, it was just like throwing me into
[00:14:23] [SPEAKER_02]: like being a new founder and then like a mom, you know, like motherhood.
[00:14:28] [SPEAKER_02]: So it was just a lot like our first year definitely took a hit
[00:14:33] [SPEAKER_02]: because of all of the different moving things.
[00:14:36] [SPEAKER_02]: And it was it was a lot.
[00:14:39] [SPEAKER_02]: But finally, you know, we we want we're up to, I think, our fourth product
[00:14:43] [SPEAKER_02]: that we launched and each product takes so long to launch
[00:14:47] [SPEAKER_02]: because we really put a lot of thought and detail into everything that we do.
[00:14:51] [SPEAKER_02]: You know, our products really stand out because of the packaging.
[00:14:55] [SPEAKER_02]: But what's in the product is what's going to like keep you as a customer,
[00:15:00] [SPEAKER_02]: I believe because the packaging is so cool and different
[00:15:05] [SPEAKER_02]: where it grabs somebody's attention.
[00:15:07] [SPEAKER_02]: But once you actually use the products, you are like, oh, my God,
[00:15:10] [SPEAKER_02]: so this isn't a gimmick after all, you know, that's what we always get.
[00:15:15] [SPEAKER_02]: It's like you probably spent so much time on the packaging.
[00:15:19] [SPEAKER_02]: The formulas must not be, you know, that great.
[00:15:22] [SPEAKER_02]: But I think as people are learning that this is a makeup artist founded brand,
[00:15:28] [SPEAKER_02]: you know, it's not just, you know, just somebody that decided to make
[00:15:32] [SPEAKER_02]: products one day and just put crap in them.
[00:15:35] [SPEAKER_02]: No, so like we put a lot of hard work into everything that we do.
[00:15:41] [SPEAKER_02]: And I think it started to show, you know, so it's definitely been hard
[00:15:47] [SPEAKER_02]: getting the word out because it's just Steve and I
[00:15:51] [SPEAKER_02]: and our hands are very full because of the baby and just like
[00:15:55] [SPEAKER_02]: so many things that it's been hard to get the word out.
[00:15:59] [SPEAKER_02]: But yeah, we've been trying.
[00:16:01] [SPEAKER_02]: It's just us two. Yeah.
[00:16:04] [SPEAKER_00]: Well, I mean, the great thing is like you've definitely been leveraging social
[00:16:08] [SPEAKER_00]: and we've seen, you know, different influencers try the products
[00:16:12] [SPEAKER_00]: and talk about the products.
[00:16:14] [SPEAKER_00]: I think we might have found it from one of our mutuals actually.
[00:16:18] [SPEAKER_00]: So yeah, it's like to hear that.
[00:16:21] [SPEAKER_00]: What was like the moment now that you've had influencers
[00:16:24] [SPEAKER_00]: and everybody trying your stuff that was a moment or something
[00:16:28] [SPEAKER_00]: that happened that you were like, oh my God, this is this is real.
[00:16:31] [SPEAKER_00]: This is happening.
[00:16:33] [SPEAKER_00]: This is oh my gosh, we're building something.
[00:16:36] [SPEAKER_02]: So when.
[00:16:39] [SPEAKER_02]: Oh my gosh, there's just been so many throughout the years.
[00:16:43] [SPEAKER_02]: But I want to say when Rose and Ben, I don't know if you know her,
[00:16:48] [SPEAKER_02]: but she's a really big makeup influencer when she promoted
[00:16:53] [SPEAKER_02]: our CD palette, I was like, holy crap.
[00:16:57] [SPEAKER_02]: Like because this is from like one big like it's always the big ones,
[00:17:02] [SPEAKER_02]: but it's it's always like those are like the wows.
[00:17:05] [SPEAKER_02]: But when the customers like our actual customers write to us
[00:17:11] [SPEAKER_02]: and then they DM us, that's kind of like a even bigger wow
[00:17:16] [SPEAKER_02]: because they're actually they purchase from us, you know,
[00:17:20] [SPEAKER_02]: they're supporting us and they're actually enjoying the products.
[00:17:24] [SPEAKER_02]: That means like it's still a pinch me moment till this day.
[00:17:28] [SPEAKER_02]: Like that that's just like unreal.
[00:17:30] [SPEAKER_02]: Somebody spent their harder money with us when they could have
[00:17:34] [SPEAKER_02]: spent it with a trillion different other brands.
[00:17:36] [SPEAKER_02]: That's just crazy to me.
[00:17:39] [SPEAKER_02]: Crazy.
[00:17:39] [SPEAKER_01]: And how do you see Nosta Beauty evolving in the future?
[00:17:44] [SPEAKER_02]: So I'm definitely I have some things in the works,
[00:17:48] [SPEAKER_02]: but I think we're going to maybe bring back some products
[00:17:55] [SPEAKER_02]: that have been discontinued and reviving them
[00:18:00] [SPEAKER_02]: and giving them a little bit of a twist.
[00:18:03] [SPEAKER_02]: So I can't say much about that, but I think that's where we're headed.
[00:18:08] [SPEAKER_00]: Yeah.
[00:18:09] [SPEAKER_00]: Well, I think that's amazing.
[00:18:12] [SPEAKER_00]: I'm very excited for that.
[00:18:14] [SPEAKER_00]: I know a lot of our listeners not only listen
[00:18:17] [SPEAKER_00]: because of the nostalgia and the movies, but we've been lucky enough
[00:18:21] [SPEAKER_00]: to have some really great entrepreneurs, people who have self
[00:18:26] [SPEAKER_00]: started and our listeners love finding the inspiration behind
[00:18:31] [SPEAKER_00]: the brands and projects and creativity.
[00:18:35] [SPEAKER_00]: So what advice would you have for aspiring beauty entrepreneurs?
[00:18:40] [SPEAKER_02]: Definitely always remember the why,
[00:18:44] [SPEAKER_02]: why you're going into this, why you're starting this.
[00:18:48] [SPEAKER_02]: What is your passion?
[00:18:50] [SPEAKER_02]: Because that's every interview, every meeting that we have,
[00:18:55] [SPEAKER_02]: every interaction we have, especially with Steve.
[00:18:59] [SPEAKER_02]: If like Steve was here, you would really feel the passion
[00:19:01] [SPEAKER_02]: like jump through the screen.
[00:19:04] [SPEAKER_02]: But but if you don't have passion, this is not
[00:19:08] [SPEAKER_02]: this is not going to be for you.
[00:19:10] [SPEAKER_02]: And that's what any any business, if you're not passionate
[00:19:14] [SPEAKER_02]: about what you're doing and you're just in it for the money,
[00:19:17] [SPEAKER_02]: the business is not going to come to you.
[00:19:19] [SPEAKER_02]: So I definitely think find something that really drives
[00:19:24] [SPEAKER_02]: that passion and stick with it.
[00:19:27] [SPEAKER_02]: Love it because we were going to quit so many times.
[00:19:30] [SPEAKER_02]: You know, and if we didn't have that,
[00:19:33] [SPEAKER_02]: we wouldn't be here right now.
[00:19:35] [SPEAKER_02]: So definitely always remember why you're starting
[00:19:39] [SPEAKER_02]: and what is about it.
[00:19:42] [SPEAKER_02]: That's so passionate to you.
[00:19:43] [SPEAKER_00]: Yeah, I really love that.
[00:19:46] [SPEAKER_00]: So why don't you tell everyone where they can find you
[00:19:49] [SPEAKER_00]: on social media so they can follow along?
[00:19:52] [SPEAKER_00]: Find products, check out all the.
[00:19:54] [SPEAKER_00]: I just think it's so cool how you guys have packaged everything.
[00:19:58] [SPEAKER_00]: It isn't.
[00:20:00] [SPEAKER_00]: I know the products are quality, but just that is just so cool.
[00:20:03] [SPEAKER_00]: It's very fun.
[00:20:04] [SPEAKER_00]: It brings you back to another time.
[00:20:06] [SPEAKER_02]: Thank you. Oh my gosh.
[00:20:08] [SPEAKER_02]: That's music to my ears.
[00:20:10] [SPEAKER_02]: You could find us at No Sto Beauty on Instagram, on TikTok and our website.
[00:20:17] [SPEAKER_00]: Yes, definitely head to nostobuty.com.
[00:20:19] [SPEAKER_00]: And if you use the code N M L F,
[00:20:23] [SPEAKER_00]: you will get 20 percent off with our discount code.
[00:20:27] [SPEAKER_02]: Woohoo.
[00:20:29] [SPEAKER_00]: And as always, don't forget to follow us
[00:20:33] [SPEAKER_00]: on Instagram, Facebook, TikTok, Twitter, YouTube and threads
[00:20:36] [SPEAKER_00]: at no more late fees.
[00:20:37] [SPEAKER_00]: Also, if you can't get enough of all this nostalgia,
[00:20:40] [SPEAKER_00]: make sure to check out our earlier episode of Freeway with Reese Witherspoon
[00:20:44] [SPEAKER_00]: and our upcoming episode of Napoleon Dynamite.
[00:20:49] [SPEAKER_00]: Gosh, that's going to be a fun one.
[00:20:52] [SPEAKER_00]: I'm very excited.
[00:20:53] [SPEAKER_01]: The sounds very fun.
[00:20:57] [SPEAKER_01]: And as always, be kind and rewind.
[00:21:02] [SPEAKER_02]: Oh yeah.



